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Automatic Writing Software: How to Make Your Choice?

le Tuesday 28 June 2022 - Mise à jour Sunday 03 March 2024
Temps de lecture : 13 minutes

Do you suffer from writer's block? Or do you need to write thousands of words urgently? Then perhaps using an automatic writing software can help you! After a brief description of its functioning, I will explain how to choose your tool and the 4 best ones on the market. Finally, I will answer the frequently asked question: "Can an automatic writing software replace a web copywriter?" and let an automatic creation tool write its own defense.

🚀 Quick Read: 4 Reliable Automatic Writing Software

  1. Jasper: Suitable for all kinds of content and user types. Over 50 languages available, anti-plagiarism software, and SEO optimization.
  2. Rytr: Cheaper than Jasper, its scope of use is just as broad. However, the relevance of niche theme content is not always good.
  3. Headlime: With over 1,700 template types of landing pages, this tool specializes in this area. Unfortunately, its price makes it a high-end tool reserved for professionals.
  4. Inexpensive and highly efficient, this software is perfect for creating unique content optimized for organic search.
To learn all about automatic writing software, I invite you to continue reading 😊

🤖 How does automatic writing software work?

Illustration image: AI-based automatic writing software

Most automatic writing software uses the same artificial intelligence to generate content. Known as GPT-3 (Generative Pre-training Transformer 3), the AI behind these writing assistance programs is actually recognized as the largest artificial neural network available to date.

This program, based on numerous algorithms, was created in 2015 in San Francisco. And guess who's behind it... Elon Musk! With Sam Altman, they launched the startup OpenAI and, on their third attempt, managed to create a truly revolutionary tool. Thus, it is now possible to automatically write all kinds of content (blog articles, long texts, social media messages, and even lines of computer code).

To achieve this amazing goal, their technology benefits from the information provided (for free) by CommonCrawl. This huge database collects all textual content published since 2015 in over 40 languages! Thus, GPT-3 can then use its algorithms to generate content that matches the analyzed texts.

When you use these software, you can simply provide your key query. The artificial intelligence then takes care of the writing autonomously. However, to achieve a good result, it is helpful to provide a title, additional keywords, an article structure, and a desired tone. Sometimes, you can even start a sentence that the software will finish on its own!

🔎 How to choose your automatic writing software?

To choose the right automatic writing software, you first need to define your own needs. Indeed, if you have an online store with thousands of product sheets or a blog updated once a week, your choice will certainly not be the same. However, certain elements are crucial in making your decision.

  • Text length: Not all software offers the same formats. So think about the length of the content you want to have written and consider any possible evolution of your needs.
  • Languages available: There are many cases where you don't need multiple languages (e.g., a local business). However, if your site has the potential to expand internationally, you should consider this factor.
  • Additional features: Some software offered can be coupled with WordPress plugins or Chrome or Firefox extensions. Once again, carefully consider your needs before making your choice!
  • Ease of use: Most automatic writing software offers at least a free trial. Take advantage of this to discover your experience and determine if the program fully meets your expectations.
  • Writing quality: During your test, you can create content for free. Check the quality of the provided texts and don't hesitate to run a plagiarism test (if the option is not directly integrated into the software).
  • Price: In addition to flat rates, some available tools offer pay-per-credit. This approach can be highly advantageous but also penalizing. It all depends on your usage!

To help you choose from the many offers available on the market, I suggest you discover 4 automatic writing software that you could choose with confidence.

👀 The 4 Best Automatic Writing Software

Based on the criteria listed above and the popularity of AI content creation software, here is the list of the 4 best automatic writing software currently available on the market.

1. Jasper

Screenshot: logo of the automatic writing software Jasper

Jasper is recognized as one of the most comprehensive and efficient automatic writing software. Indeed, with a high number of additional products, it meets the needs of a wide variety of users. However, this also implies a certain learning curve to master this powerful tool.


  • 50 writing templates;
  • 26 languages;
  • Choice of tone (professional, funny, casual, etc.);
  • Ability to create long texts with the "Boss Mode" option;
  • Multiple content creation tools (advertising, product sheets, blog articles, SEO texts, social media, video scripts, metadata);
  • Meets the needs of a wide range of users (craftsman, blogger, e-commerce, YouTuber, SEO agency, or content marketing);
  • Anti-plagiarism software included;
  • Option to add the "Surfer SEO" software for semantic optimization;
  • 5-day trial period.


  • Difficult to learn;
  • Subscription limited in the number of words;
  • No browser extension;
  • Credit card required to enjoy the free trial.
Price: starting at $29 per month (20,000 words).

2. Rytr

Screenshot: logo of the automatic writing software Rytr

Highly reputed, Rytr is a comprehensive yet easy-to-use software. Its popularity is mainly due to the fact that it is one of the cheapest on the market. However, there is also a downside. The texts provided need to be significantly edited to achieve a satisfactory result. Moreover, the content may not be coherent at all if your topic is niche!


  • Easy to use;
  • Over 30 writing templates;
  • 34 languages (French, English, Spanish, etc.);
  • 22 tones to choose from (informative, classic, humorous, etc.);
  • Email writing;
  • Multiple content creation tools (advertising, product sheets, blogs, emails, social media, video scripts, CTA, metadata, AIDA, etc.);
  • Meets all writing needs;
  • Anti-plagiarism software included;
  • Google Chrome extension (usable on WordPress);
  • Free version (5,000 characters per month).


Price: $29 per month for the unlimited version.

3. Headlime

Screenshot: logo of the automatic writing software Headlime

Headlime may not be as comprehensive as the previous software, but it can be very useful for creating landing pages. Indeed, this writing assistance program stands out with its vast choice of templates and integrated page builder.


  • Intuitive to use;
  • Over 1,700 landing page templates;
  • 11 languages (French, German, English, etc.);
  • 8 writing tones (professional, childlike, friendly, etc.);
  • Target reader type;
  • Integrated page builder;
  • Can be used in conjunction with Figma;
  • Automatic writing brief generator.


  • Slower writing time than other competing software;
  • Restricted users (SEO consultant and communication officer);
  • Unlimited monthly subscription at $499.
Price: starting at $59 per month (1,500 credits corresponding to about 25 blog articles or 75 landing pages).

4. logo is a highly efficient, 100% French software that relies on 3 cutting-edge technologies: OpenAI, Chat-J, and SEOQuantum. This innovative solution for creating unique SEO-optimized content is a powerful ally for web copywriters and website publishers.


  • Easy to use;
  • Fast (less than 3 minutes);
  • Competitive pricing;
  • Quality of information;
  • Natural and engaging language;
  • SEO-optimized text;
  • No duplicate content;
  • Metadata provided;
  • WordPress plugin available;
  • Takes current events into account.


  • Limited settings;
  • Free version allows only 3 monthly generations;
  • 3 languages available (Fr, US Eng, UK Eng).
Price: starting at $29 for 20 generated texts.

👻 Automatic Writing Software or Web Copywriter?

Illustration image: automatic writing software vs web copywriter

Can an automatic writing software replace a web copywriter? This question is increasingly common and indeed deserves consideration. To nuance the answer, I would say it all depends on your expectations, needs, and resources.

If you are pressed for time and have no budget to create an editorial team, why not? If you need to write thousands of texts or want to translate your site into multiple languages, why not? But if you have the budget, time, and desire to offer quality content to your readers while perfectly optimizing your SEO, then the support of an SEO web copywriter is essential!

Note: Content created with automatic writing software should always be checked and edited by a professional!

To give the software a chance to prove its worth against a web copywriter, I used Rytr to write the next paragraph and made no changes to the text (obtained in less than 30 seconds).

Advantages and Disadvantages of Automatic Writing Software

Text written by the automatic writing software Ryter

For the needs of some of you, I am including here the text obtained automatically with the software. For the sake of transparency, it has not been corrected or edited.

Automatic writing software is an effective tool for content writers. It can be used to generate content ideas, create articles, and manage the entire content process.

One of the main advantages of using automatic writing software is that it can generate content ideas on a large scale. This helps a lot when you are stuck with writer's block or when you need to generate content for a specific topic or niche.

On the other hand, using this type of software has some disadvantages. One of them is that it cannot produce quality content in all cases because it has limitations in its algorithms and models.

Another disadvantage is that this type of software cannot write with emotions and creativity like human writers do, making it less engaging for readers and less persuasive in general.

Advantages and Disadvantages of a Web Copywriter

A web copywriter takes into account all the details provided in a writing brief and adapts the content accordingly. They can also share their area of expertise to create unique content and provide concrete examples. Moreover, they are able to create good internal linking to improve the client's website SEO.

In addition, they fully understand the client's expectations, know the right SEO optimization methods, and format the content to meet the needs of digital reading. Finally, they can perfectly adapt their language according to the target reader and manage to captivate them throughout the text.

On the other hand, a professional copywriter is a human being. As such, they need money to live, take vacations, sometimes get sick, and also have to take care of their family or have fun. Thus, they are not always available and require a decent salary. Moreover, they are slow and sometimes make mistakes! Therefore, if you have urgent needs and don't have the appropriate budget, automatic writing software is an excellent option.

## 🎬 Conclusion

Like any computer tool, content writing software has strengths and weaknesses. As a result, it should be used with full knowledge of the facts and in specific cases. And in any case, you must absolutely check the quality of the provided content (spelling, grammar, and of course relevance). Therefore, if you want to use this type of software due to a lack of writing skills or SEO knowledge, it is not the right option. However, if you have urgent needs and for now quantity takes precedence over quality, then you have a fast and relatively inexpensive support.

And you? Do you use this type of software? Do you trust AI to write your web pages?

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