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What is the Future of the Web Copywriter?

le Friday 10 February 2023 - Mise à jour Saturday 02 March 2024
Inside this article
Temps de lecture : 8 minutes

With the rise of artificial intelligence, many are wondering what the future of web copywriters looks like. Is it a profession that will disappear? Will SEO copywriting rates significantly decrease? These questions have already been raised with the emergence of offshore copywriters and the creation of writing platforms. In reality, the profession is in full evolution. It is possible to use new tools to accelerate the creation of optimized articles, but the expertise of a professional copywriter is still essential to create quality content.

🚀 Quick read: key points on the future of web copywriters

In this blog post, we will cover the following points.

  • The threats to web copywriting: competition, rates, and automation.
  • The qualities of a good web copywriter: specific skills, level of training, knowledge of the digital world's news, empathy, and compassion.
You will then realize that the profession of web copywriter has a bright future and is not about to disappear!

😶‍🌫️ The threats to web copywriting

The future of the web copywriter profession is surrounded by uncertainties. Indeed, the increase in competition among web copywriters, increasingly low rates from providers, and the automation of writing pose a threat to this sector.

What threats to the future of web copywriting?

The competition

With the rapid development of digital technology and internet access for a large number of people worldwide, the demand for web copywriters' services has increased in recent years. There are many web copywriters, especially among freelancers, which has contributed to lowering rates while offering clients a wide choice in their searches.

Moreover, French-speaking copywriters based abroad and writing platforms have made the task more difficult for French copywriters. However, the quality of the delivered content is not comparable to the precise work done by a professional from France. The future of the web copywriter is therefore not compromised!

Web copywriting rates

The rates offered by web copywriters are often very low and not profitable, as it is difficult for them to set a fair price given the strong competition. Moreover, some platforms offer even lower rates and very advantageous conditions for clients, which puts professionals and freelance copywriters in difficulty.

However, quality has a price! Experienced copywriters or those with excellent expertise in a field can charge their services at rates that allow them to live comfortably. Thus, the future of good web copywriters seems to have many more good days ahead.

The automation of writing

The development of technologies like artificial intelligence has allowed for the partial or total automation of some tasks previously done by humans. Some of the texts produced can now be automatically generated by robots from pre-coded models that integrate various types of information.

This is notably the case with the excellent tool which significantly increases the productivity of a web SEO copywriter. It's a real assistant that pre-digests the content creation work and thus allows more time to be devoted to optimization or adding value.

Regardless, the future of the web copywriter is not compromised. Indeed, the profession must adapt to these new available tools to benefit from them. They are allies of the web copywriter that allow them to speed up their work and take more time to refine the texts. They are not competitors, but extremely practical support tools.

🕺 The qualities of a good web copywriter

To excel in this profession, it is essential that the web copywriter masters a certain number of specific skills and follows continuous training to stay up-to-date on current and future trends. Moreover, to remain competitive, web copywriters must be flexible and adapt to clients' requirements and digital marketing strategies.

Specific skills

A good copywriter must be able to adapt their style to each client and each project they will have to handle. Mastering grammar and vocabulary will also be crucial to produce a clear, correctly structured text, and of course, in terms of spelling. Finally, a level of expertise in a specific field is an undeniable asset!

Continuous training

Continuous training is important for a web copywriter, as they not only need to be up-to-date on new trends, but also improve their skills, for example in SEO and digital marketing. They can thus be more efficient and more profitable in their work.

Understanding clients' needs

The web copywriter must understand the subject to be covered, the client's objectives, the target audience - including age, language, and level of understanding - before they can produce a text that respects these constraints and suits the client. This quality is only acquired through experience. Thus, an automated writing tool will certainly never be able to replace the profession of web copywriter.

Keeping up with the latest trends in digital marketing

Web copywriters must also follow the news of digital marketing to better understand what consumers want and adapt the content to the constant changes in the digital market and industry. This is especially true for natural SEO, which is constantly evolving. Pleasing Google is an art that only the best SEO web copywriters master!

🤸‍♂️ A promising future for web copywriters

What is the future of web copywriting?

The future of web copywriting is very promising, as online content is increasingly important for businesses and organizations. With the rapid growth of internet users and the increase in time spent online, businesses need to create quality content to attract and retain their audience.

We can expect the demand for qualified web copywriters to continue to grow in the coming years, as website owners seek to create engaging and informative content. It's a need to build their brand and achieve their business goals.

Moreover, with the rise of artificial intelligence and machine learning technologies, it is possible that web copywriting will evolve to include elements of automated content production, such as generating summaries and titles. However, it is unlikely that web copywriting will become fully automated, as humans are still better placed to produce creative and persuasive content.

Thus, the future of web copywriting seems promising, with a growing demand for qualified web copywriters and opportunities for innovation with new technologies.

## 🎬 Conclusion

In my opinion, there is no uncertainty regarding the future of the web copywriter. The demand is high, and SEO requires quality content. Despite the possibilities that exist to have a text written for free or for a few euros, the writing quality is not sufficient to meet the readers' needs.

Site publishers who use these texts without improving and optimizing them are those who would not invest in a professional web copywriter anyway. By saving in this way, they will not be able to do much more than stuff imperfect texts, which is not an asset for their reputation and visibility on search engines.

On the other hand, web copywriters must adapt to new tools if they want to be more productive. This will only improve their competitiveness against mainstream or offshore professionals who may have to worry. Indeed, texts must be qualitative to perform in SEO and meet the readers' needs. But for a conscientious professional, there is no fear to have concerning the future in web copywriting.

And you? What do you think? Have you ever used automatic writing tools or used web copywriting platforms? Was the result, in your opinion, satisfactory enough to be able to publish the content without editing it?

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