The SEO technique of 2022 is undoubtedly the concept of topic clusters (or keyword clustering in English). A high-performing content strategy that delivers impressive results.
Google BERT allows users to get better results from long conversational type queries. Find out how.
With this 130-point checklist, you'll be able to perform a comprehensive SEO audit yourself.
In SEO, relying on keyword research based on search volume will lead you to your downfall. Find out why!
By learning more about how TF IDF works, you'll discover that its use by SEO tools can mislead your content optimizations.
The website's ranking for one or more key phrases is often chosen as the main performance indicator. However, this indicator is not always a guarantee of a successful SEO campaign!
If you lack SEO knowledge and your company is short on marketing talent, you can outsource your SEO strategy by entrusting it to an agency. How do you choose the right one?
Should I hire an SEO consultant or should I engage an agency: a legitimate question raised by businesses that have reached a certain level of online business.
How to Convince Your Client to Redesign Their Website for SEO Optimization in 8 Arguments?
Will multiple websites help or hinder your organic SEO strategy? And when should you create a second site? The answer to these questions is not always straightforward.
What type of keywords should be prioritized? To answer this question, we will delve into the various advantages and disadvantages of each type of keywords.
You've installed a WordPress site and now want to work on its organic search engine optimization? Discover the prerequisites for good SEO content optimization on WordPress, the plugins you need, and the best themes.
Get an overview of your website's SEO health through a pre-audit. It won't answer all your questions, but it provides a simple and comprehensive method.
Many companies focus their efforts on quantity at the expense of quality. The consequences of this bias are as follows: mediocre results and declining conversion rates.
Thematic relevance is used by Google to refine its results and put an end to "blackhat" techniques. Learn how to use it!
Link building is undoubtedly the most widely used method by SEO professionals. Discover my 6 "on-site" tips to propel your website to the top position.
Google takes SEO very seriously and has no qualms about imposing penalties on websites that employ black hat tactics. Understanding patents will help you avoid some dramatic mistakes.
Knowing how to categorize keywords is the cornerstone of a comprehensive view of your effective SEO strategy. And successful SEO leads to an increase in the number of organic visits.
Implement an internal linking strategy to improve your SEO. Avoid common mistakes and reach the 1st page of Google.
PageRank is the algorithm used by Google to rank pages. Are you familiar with its evolution: The Reasonable Surfer?
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